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The sponsorship marketplace

Find a worldyour brand belongs in.

Explore sponsorship opportunities across music, sport and culture. Find your audience, understand the offer and start the right conversation.
For brands, agencies and the people bringing audiences together.Have an audience?

Selected opportunities

Partnerships in focus.

Explore the audiences, rights and commercial details behind each opportunity.

All opportunities

No opportunities published yet

Check back for new sponsorship inventory from rights-holders.

List your inventory

The worlds we connect

Big moments. Shared worlds.

Follow the things people care about. Find a place for your brand in the story.

01 / Music

Where the crowd becomes a community.

Live stages, shared anthems and experiences people carry with them. Explore music sponsorship opportunities.

Ways to take part

Explore stage partnerships, live experiences, content and hospitality. The available rights depend on each listing.

Plan for the right fit

Look at the audience, location and event format. Discuss how your brand could add to the experience with the rights-holder.

02 / Sport

Be there for the next big moment.

Teams, finish lines and the communities behind them. Find opportunities across sport and active life.

Ways to take part

Discover teams, races and active communities. Consider participant experiences, supporter moments and relevant brand integrations.

Plan for the right fit

Compare the reported audience, calendar and listed rights. Confirm availability and any category restrictions before planning a campaign.

03 / Culture

Ideas that move beyond the ordinary.

Art, ideas and cultural experiences. Connect through the things that make people see the world differently.

Ways to take part

Explore exhibitions, festivals and cultural programmes. Look beyond a logo to content, programming and shared experiences.

Plan for the right fit

Start with the interests and places that matter to your audience. Share a clear brief and discuss the opportunity with its owner.

Where brands take part

Your brand. In the moment.

Find partnerships that put your brand in the experience, from live events to sport and culture.
Concept illustration of a sponsor pavilion and music stage sharing one event space, with people taking part.

Before your first conversation

Find the fit. Ask the right questions.

Go beyond a name and a number. Three checks to help you build a shortlist with a clear reason behind every choice.

Check 01 / 03

The right people. In the right place.

Start with the people you want to reach. Then look at the source, date and context behind the audience figure.

Two questions to take with you

  1. Who is counted, and how was the audience measured?
  2. Which locations and audience segments fit our campaign?

From the current marketplace

Your next opportunity starts here.

Use these questions as you browse. Open a published opportunity to review its supplied audience information and commercial terms.

The partnership playbook

A first connection. A longer story.

Six connected steps, from finding your audience to building the next season. See where each conversation can lead.

See how it works
  1. The right beginning

    Find your fit.

    1. Find01

      Find your place in the moment.

      Explore published opportunities by audience, place and category. Find a setting that makes sense for your brand.

    2. Verify02

      Look behind the headline.

      Look at the audience source, dates, property status and offer. Ask for the context you need.

    A shortlist with a reason behind it.

  2. The shared ambition

    Build it together.

    1. Pitch03

      Build a partnership around it.

      Bring the right people into the conversation. Shape the proposal, budget and commercial terms together.

    2. Activate04

      Make the agreement happen.

      Connect the agreement to the work: who delivers what, when it happens and what needs approval.

    A shared plan, with clear commitments.

  3. The next chapter

    Make it last.

    1. Measure05

      Give the results their context.

      Review delivery evidence with its source. Keep reported figures, estimates and verified results distinct.

    2. Renew06

      Take the next season further.

      Use what you learned to plan the next partnership. Carry the useful context into the next conversation.

    A clearer starting point for the next season.

A different starting point. The same shared ambition.

One partnership brings different people together. Choose the route that fits the work you do.

For brands

Find the right stage for your brand.

Find the audience your brand belongs with.

For brands

A few things to know.

A few things to know before you start.

For rights-holdersHave an audience? Find your next partner.

Bring your event, team or community to the marketplace. Help brands and agencies discover your sponsorship opportunities.