A sharper point of view. For every client.
Build the case, not just the shortlist.
A package is the starting point. Your value is in explaining why it fits the client and what needs to be resolved before moving forward.
Read the opportunity.
Explore the package, property and owner. Look at the setting, dates, rights and the evidence supplied for audience claims.
A relevant opportunity, with its source context
Explain the fit.
Connect the available rights to the client objective. Compare like-for-like scope and keep different currencies and estimated figures explicit.
A recommendation with a reason behind it
Open the right discussion.
Enquire with the client goal, timing and unresolved questions. A good introduction makes the next conversation specific.
A clear brief for the organization behind the offer
The working file
Keep the client context close to the opportunity.
The public marketplace helps you research. Approved agency accounts can continue in a permission-controlled workspace, with client relationships and deal participation governed separately.
How it worksWhat belongs in the brief
- Client & objective
- Who the work is for and the decision the sponsorship needs to support.
- People & market
- The intended audience, location and campaign window.
- Rights & commercial scope
- Required inclusions, availability, currency and any exclusivity questions.
- Evidence & open questions
- Sources, dates and the points that still need confirmation.
Client records and deal information are not exposed on the public marketplace.
A little more detail
Before you take the next step.
Bring your next brief into focus.
Agency applications are reviewed by the team before access is granted.
Apply as an agency